Custom Tracking (EN)

Custom Tracking is the manual implementation of Frontend Tracking. A widely used tool for implementing custom tracking is Google Tag Manager (GTM) Base Tracking and Advanced Tracking.

Base Tracking

By setting up the Base Tracking implement in the website, the following events are automatically received in Squeezely:

SessionStart (EN)

PersonalizationClosed (EN)

PersonalizationView (EN)

PersonalizationClick (EN)

Advanced Tracking

With Custom Tracking the following popular events can be forwarded to Squeezely:

CompleteRegistration (EN)

AddToCart (EN)

RemoveFromCart (EN)

InitiateCheckout (EN)

PrePurchase (EN)

Purchase (EN)

To implement the events, at least the mandatory data fields need to be included.

For more information about the implementation of the events with Custom Tracking, click on the events below:

PageView with Custom Tracking (EN)

ViewContent with Custom Tracking (EN)

ViewCategory with Custom Tracking (EN)

Search with Custom Tracking (EN)

EmailOptIn with Custom Tracking (EN)

CompleteRegistration with Custom Tracking (EN)

AddToCart with Custom Tracking (EN)

RemoveFromCart with Custom Tracking (EN)

InitiateCheckout with Custom Tracking (EN)

PrePurchase with Custom Tracking (EN)

Purchase with Custom Tracking (EN)

With Custom Tracking you can also send special interactions to Squeezely as:

Custom event (EN)

Custom event with Custom Tracking (EN)

To check custom tracking

Go to Data (EN) and scroll to Events:

Click on the events and check which fields are received

More information about specifically checking fields in an event, you can find in this example ViewContent (EN)