Custom event with Custom Tracking (EN)
A Custom event can be triggered to capture certain behavior of a profile.
Minimum
In the event at least the following is sent:
Field label | Field content |
---|---|
event | NameofEvent |
You can find an example of the purchase tracking here: https://squeezely.tech/documentation#frontend-custom (see Example)
Extra
In this event extra data fields from the datalayer can be sent along. Tip: send all fields that are available at the trigger in the datalayer and consult with the Squeezely users which extra fields they want to receive in the event.
Check
After the implementation you can check the incoming event with its fields as follows:
Go to Data and scroll to 'Events':
Click on the name of the custom event
Check if the incoming data matches with the tracking
If yes, the event comes in complete
If not, check the implementation