Profile (EN)

In the 360° profile, all data about a person is stored. A person can be both a known customer and an unknown website visitor. In mo you can search for a profile by going to 360° profiles:

In the search bar you can search a profile with the following variables:

Email
E-mail hash: a hashed value of the e-mail address
Cookie an online identifier
Userid
Contact ID

Data

The following data are kept in the profile:

Type of data

Profile data (EN)

Event data (EN-GB)

Journey data (EN-GB)

Automation data (EN-GB)

Audience data (EN-GB)

Content

The properties and product sets of the profile

The interactions of the profile

The customer journeys of the profile

The external triggers of the profile

The target groups of the profile

Inside the profile

The profiles allow you to automatically and real time data:

Collect (EN)

Enrich (EN)

Monetize (EN)