Purchase with Custom Tracking (EN)

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Last updated: Jan 30, 2022 by Cherlain Gajapersad (Deactivated)
2 min read

The purchase event should be triggered when a profile loads the thank you page. It is also recommended to trigger the purchase from the backend.

Minimum

In the event, at least the following is sent:

Field label

Field content

Field label

Field content

event

Purchase

email

Email address of the profile

orderid

Id of the order

products

id

Id of the purchased product

quantity

Quantity of the purchased product

Please note: the product id in the event needs to correspond with the SKU of the product in Squeezely!

You can find an example of Purchase tracking here: https://squeezely.tech/documentation#frontend-purchase (see Example)

In the following circumstances more fields are required:

  1. Are there multiple languages used on the website? → then also send language in the product array

  2. Is there more than one currency used on the website? → also send currency in the event

Extra

In this event extra data fields from the datalayer can be send along. Tip: send all fields that are available at the trigger in the datalayer and consult with the Squeezely users which extra fields they want to receive in the event.

An overview of the data fields you can send in the event, can be found here: Data fields (EN)

  • Activate the trigger on the website (for example in the case of ViewContent; view a product on the website)

  • Click on F12

  • Go to Console

  • Type 'datalayer' and press enter

  • Check in the response which fields are available:

Can't figure it out? Consult a webdeveloper



First you need to create the custom data fields in Squeezely Creating custom data fields (EN)

If the custom data fields are available in the datalayer, you can send them along with the field label: custom_(name of the field).

In the case of the custom data field custom_province, for example, custom_province must be sent along.

Check

After the implementation you can check the incoming event with its fields as follows:

  • Go to Data and scroll to 'Events':

  • Click on Purchase

  • Check if the incoming data matches with the tracking

    • If yes, the event is complete

    • If not, check the implementation