Abandoned Cart Email
- Pim Reijnen
- Ali Alwash
- Dave Kok
Owned by Pim Reijnen
To remind profiles of products that are still in the shopping cart, a product set is inserted as content in an email.
Preparation
The recognize and acquire e-mail addresses
Create a journey
Create a journey to which profiles are added after an AddToCart and check whether profiles proceed to a Purchase:
Testing
Test the personalisation live on the website and view the product set in the 360° profile:
