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Abandoned Cart Email

Abandoned Cart Email

Owned by Pim Reijnen
Last updated: Apr 05, 2024 by Ali Alwash
1 min read

To remind profiles of products that are still in the shopping cart, a product set is inserted as content in an email.

Preparation

The collect of the events: AddToCart, Purchase
The collect of the product fields: SKU, Name, URL, Images
Implementing Deployteq, Copernica, Mailjet or Spotler
The recognize and acquire e-mail addresses

Create a journey

Create a journey to which profiles are added after an AddToCart and check whether profiles proceed to a Purchase:

Testing

Test the personalisation live on the website and view the product set in the 360° profile:

 

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