Recognize known email addresses

Owned by Pim Reijnen
Last updated: May 22, 2023 by Miranda Blom
3 min read

For recognizing known email addresses on the website, email hashing is applied in outgoing emails. Squeezely automatically enriches profiles that have an email address with an email hash

Preparation

Implementing Shopify, Magento 2, Lightspeed or load the Base Tracker
Implementing Deployteq, Copernica, Mailjet, Spotler or importing email addresses (from other ESPs)

Email hash to Email Service Provider (ESP)

The email hashes need to be exported from Squeezely to the ESP. The export process differs per ESP:

The field email hash is added to all links of mails from Deployteq, by checking the box in the implementation step “Other settings”

Implementation Deployteq (EN)

The email hashes will be exported to these ESPs automatically, if the full implementation is done. Continue to step 2.

The email hashes need to be imported into the ESP manually and periodically:

  • Go to Audiences → find the new audience and wait for the status 'Live'

  • Click on the three bullets and 'Download CSV'

  • Import the CSV with the columns 'email' and 'email_hash' into the ESP

E-mail hash parameter in e-mails

The email hash can be added as a parameter in the ESP. Adding it differs per ESP:

The parameter can be added to emails as follows:

  • To process a profile field in an email, use the following setup: {{customer_option field= 'fieldname'}}

  • Find the field name that the email hash is mapped to (for example, E1) and process this field in the above setup: {{customer_option field= 'E1'}}

  • Add the field to the HTML of URLs that reference the website in the emails: <a href="https://squeezely.tech?email={{customer_option field='E1'}}}" alt="click" target="_blank ">Click the link</a>

The parameter EmailHash can be added to outgoing emails

Never add a static email hash to an outgoing email!

Tips

A button that allows profiles to claim a discount on the website, has a strong positive effect on the match rate

Articles

Matchrate (EN)

E-mail hashing (EN)