Audiences (EN)

Based on similar profile or event data you can add profielen to audiences for segmenting.

What kind of audiences are there

Profiles are automatically divided in

Based on the different rulings you can add the profiles to;

The audiences where a profile is added to, you’ll see in the profile with: Audience data (EN-GB)

In Spotler Activate you’ll find the existing audiences in the menu-item Audiences:

In the columns you’ll see the following per audience:

The audience method (event/profile): hover on the icons for more information
Name: de name of the audience
Audience: the number of profiles in the audience
Graph: a graphical overview of the number of profiles, profiles with email and consent in time
Created: the date of creation of the audience
Status: the status of the audience

When you click on the three dots behind an audience you can:

Inspect: inspect the profiles currently in the audience
Statistics: check the statistics of the audience
Copy: copy the audience
Download CSV: Download a simple CSV of the profiles in an audience, with the fields; firstname, lastname, customer_id, email, email_hash and consent. If you need more extensive information, you can export the audience in data/data
Delete: delete the audience
Edit: edit the audience. This will repopulate and export the audience to the chosen channels again.

Audiences will be disabled when they aren’t used for a period of time. They will get the status disabled. These conditions are set for expiry:

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