Lifecycles

Owned by Danny Esveldt
Last updated: Jan 29, 2024 by Pim Reijnen
2 min read

Spotler Activate Lifecycles give you the means to organize, coordinate, and visualize all the marketing touch points. Lifecycles use stages to sequence each potential interaction across channels. Lifecycles consists of audiences created within the Sqeezely platform. There is no limit to the number of criteria you can use to define a stage or lifecycle.

 

In summary, this means that through Lifecycles, you are able to:

  • Set up multiple Stages next to eachother to create a Lifecycle

  • Set up Stage rules (based on if a profile is present in one or more audiences)

  • Get insights on how profiles move move into and in between stages

And based on these insights, you can:

  • Set up specific customer journeys based on stages to improve KPI’s

  • Set up specific personalizations targeted on stages to improve KPI’s

Lifecycle Overview

On this page, you will find an overview of your Lifecycles.

From here, you’re able to either;

https://squeezely.atlassian.net/wiki/spaces/SG/pages/2841378845

https://squeezely.atlassian.net/wiki/spaces/SG/pages/2841346137

https://squeezely.atlassian.net/wiki/spaces/SG/pages/2840559775

Or, you can take a look at our pre-defined Customer Phases Lifecycle;

 

Examples of common Lifecycles include:

  • Customer acquisition with a goal of getting customers from anonymous to known individuals.

  • Customer acquisition with a goal of getting a customer to make their first purchase.

  • Upsell with a goal of getting a previous customer to continue buying products.

  • Cross-sell with a goal of increasing customer lifetime value.

  • Customer onboarding with a goal of completing “experiences” within a set time period.

  • Upcoming subscription renewal with a goal of renewing a customer before the end of the trial.

  • First-time customer with a goal of providing a new customer experience for a limited time period and increase loyalty.

  • Repeat customers with a goal of increasing purchase, lifetime value, or consistent up-sell or cross-sell tactics.

  • Lapsed customers won-back with a goal of differentiating their experience from a repeat or first-time customer to increase loyalty.