Intelligent audiences (EN)

On the basis of behavior profiles are automatically classified into intelligent audiences.

Audiences

Profiles are automatically categorized by Squeezely into one of the following audiences:

Orientation phase

A profile is exhibiting orientation behavior or has exhibited orientation behavior in the past 7 days.

Comparison phase

A profile has compared multiple products in the past 7 days.

Decision phase

A profile has given signals that it is considering a purchase in the past 7 days.

Customer phase

A profile has made a purchase in the past 2 years.

Event data

The following events are used to classify the first three groups:

https://squeezely.atlassian.net/wiki/spaces/SG/pages/2619801604

https://squeezely.atlassian.net/wiki/spaces/SG/pages/2619703312

For the fourth group the following event is used:

https://squeezely.atlassian.net/wiki/spaces/SG/pages/2620096533

Where do I see the intelligent audiences?

In Squeezely, go to Audiences and select 'Customer Phases'

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How can I export intelligent audiences to external channels?

• In Squeezely go to Audiences

• Click on the three balls on the right side of the concerning audience and click on 'Edit':

Open

• Click on the linked channels where you want to export the audience to:

• Save the audience