Audience Details (EN)
- vTranslator
- Cherlain Gajapersad (Deactivated)
In the Audience Details you'll find the details of audiences such as the name, selection method and external channels for synchronization.
Selection Method
In the Audience Builder you apply filters on the basis of event data and profile data. Based on the chosen filters the selection method is automatically determined:
Profile based
When using only profile data, the selection method of the audience is profile based. This means that profiles will move in and out of the audience when the profile fields change.
Event based
When adding a filter based on event data, the audience changes to event based. This means that profiles enter the audience when the event data occurs and exit the audience when the retention expires. The retention can be configured with:
External Channels
By visiting linking external channels by connecting Squeezely, you can sync your audience to these channels. The logos of the linked channels are visible under Audience Details:
When you check a logo and save the audience, the audience is exported to the channel based on rules. This means that the audience is generated by the external marketing platform on the basis of their own matching, which has a positive influence on the match rates
If you check the Email export option, the audience will be exported to the channel based on email addresses. When exporting an audience to an Email Service Provider, this will always be based on an Email export.