View a Lifecycle

Owned by Danny Esveldt
Last updated: May 25, 2023
2 min read

In the Lifecycles Overview, you can view a Lifecycle by hovering over the kebab, and selecting “View”

 

The Lifecycle “View” mode

Once you’re in the “View” mode of a Lifecycle, you can check how profiles move into and in between stages:

From here, you’re able to:

  • Set the Lifecycle time window

  • Pause & Edit the Lifecycle

  • View the Lifecycle Changelog

  • Highlight Stages

  • Open Stage Views

And you will have insights into the following data (for the selected time window):

  • The amount of Total Lifecycle Entries

  • The amount of Total Lifecycle Dropouts

  • The amount of Profiles in a Stage

  • All Stage Entries

  • All Stage Dropouts

  • All Stage Progressions

  • All Stage Drops

Data in the Stage “View” mode

Hovering over a stage will highlight the numbers associated with that stage:

And once you click on a stage, you will get an overview of those numbers:

Next Steps

With this these insights, you can create Journeys, and Personalizations to improve on your KPI’s.

For example:

  • You have set up a Customer acquisition Lifecycle with a goal of getting a customer to make their first purchase

  • You see a lot of profiles dropping from a stage where you include profiles who’ve added a product to the cart

  • You build a journey where you filter on that Stage, and set up actions accordingly

  • You target a specific Stage in personalization