Audience Builder (EN)

In the Audience Builder, you can apply filters for audiences with the simple and advanced mode.

Simple

In simple mode, audiences can be composed based on the following filters for profile data:

Profile data (see Demographics)

Favoriete category & brand

Custom fields (when profile based)

The following filters are available for event dates:

Events

Sources (in combination with events)

Products (in combination with events)

Personalizations (in combination with events)

Categories (in combination with events)

Custom fields (when event based)

When you create a new audience you enter the simple mode:

If you are in Advanced mode, you can return to Simple mode by clicking 'Simple':

When building audiences, it is important to keep event data and profile data separate.

Due to the retention of event data, it is important not to mix event data and profile data when building audiences. In this case, we recommend creating separate audiences and aggregating them using:

Custom segment (EN)

Advanced

In advanced mode, the following advanced options are available:

AND/OR

With AND and OR you can determine whether all filters (AND) or one of the filters (OR) should be met:

In the example below, profiles should have triggered Purchase and/or EmailOptIn:

In the example below, profiles should have triggered both Purchase and EmailOptIn:

In onderstaand voorbeeld dienen profielen Purchase en/of EmailOptIn te hebben getriggerd:

Add Group

Add group allows you to add separate groups of specific filters:

In a group, you can then apply the Group Count.

In the example below, profiles should have viewed a page about the team or about the company.

Group Count

The Group Count allows you to add a quantity for a line within a certain period:

In the example below, profiles must have made one purchase of at least 100 euros or two purchases of at least 50 euros in the past seven days.

Date of event

Date of event allows you to add a static date range for events.

In the Audience Builder, you can create dynamic audiences with the retention. However, it is not possible to create dynamic audiences based on date ranges in the past (for example, profiles that made a purchase between 30 and 60 days ago). In that case, you can use:

Journeys (EN)