Lifecycles
- Danny Esveldt
- Pim Reijnen
Spotler Activate Lifecycles give you the means to organize, coordinate, and visualize all the marketing touch points. Lifecycles use stages to sequence each potential interaction across channels. Lifecycles consists of audiences created within the Sqeezely platform. There is no limit to the number of criteria you can use to define a stage or lifecycle.
In summary, this means that through Lifecycles, you are able to:
Set up multiple Stages next to eachother to create a Lifecycle
Set up Stage rules (based on if a profile is present in one or more audiences)
Get insights on how profiles move move into and in between stages
And based on these insights, you can:
Set up specific customer journeys based on stages to improve KPI’s
Set up specific personalizations targeted on stages to improve KPI’s
Lifecycle Overview
On this page, you will find an overview of your Lifecycles.
From here, you’re able to either;
Or, you can take a look at our pre-defined Customer Phases Lifecycle;