Install Meta App (EN)

Owned by Pim Reijnen
Last updated: Dec 08, 2022
3 min read

Start connection

Go to the Meta Connector in Apps and click on add and then on 'Login at Facebook'. Make sure you have access to your business manager account and the necessary Pixel and Ad account you want to link.

You are now logged in to Facebook. You can then set the following things in the link:

  1. Business Manager
    Choose the business manager account you want to use for the link.

  2. Facebook & Instagram Page
    It is mandatory to choose a Facebook page. Squeezely will not post anything to this page. You can skip Instagram account.

  3. Product Catalog
    Select an existing Facebook catalog if available; Squeezely will update it with products from your catalog in Squeezely. If you don't have a catalog in Meta yet, you can choose to create a new one. Note: It is mandatory to link a Catalog. Would you rather not sync a product from Squeezely? After saving the connection, you can choose not to sync products to Facebook. Also, the type of the catalog must be "ecommerce", if it is not, you must create a new catalog, otherwise it will not be compatible.

  4. Facebook ad account
    Select the correct account you want to link with Squeezely.

  5. Facebook Pixel Id
    Select the correct pixel ID, this ID will be used on your website to send data to Facebook.

Do you already have a Meta pixel on your website? For optimal results, it is best to remove it: all events that you send to Squeezely, we sync browser and server side (if conversions API) to Meta. Your own implementation can influence the quality of the events.

In the above case, there is no Meta Pixel on your website yet.

Note: if you ever see duplicate events in this overview, events will be sent to the Facebook pixel twice!

Then press Continue:

Meta is linked to Squeezely

Activate the product synchronization

After saving the settings at Facebook you return to Squeezely. Do you want to sync products to Facebook? Then choose the option 'Synchronize catalog'.

Then choose 'Save Channel'

Set up an Allow List for the Pixel

Setting up an allow list of domains for your pixel can prevent unauthorized traffic from being sent to your pixel. It is recommended to make these settings in Facebook Business manager.

  1. Go to events manager in Facebook: https://business.facebook.com/events_manager2

  2. Choose your Pixel and go to the settings tab

  3. Under the settings tab you will find 'Traffic Permissions' at the bottom

  4. Click Create allow list

Here you can then choose which domains are allowed to send data to the Facebook pixel. Only choose the domains that are familiar to you and that are allowed to send data to the pixel.

 

Do you want to increase ad audiences, match rates and conversion measurements in Meta? Or be ready for a cookieless future? Then activate the Meta Pro App!