Google Analytics 4 (EN)

With the Google Analytics 4 connection you can forward data from Spotler Activate to Google Analytics. Events from Spotler Activate can be sent to Google Analytics via the connector.

Implementatie

To implement the Google Analytics 4 connector:

1. Go to Google Analytics in Spotler Activate

2. Check 'Google analytics event forwarding enabled'

3. Under the Google Tag ID, enter the measurement ID of the Google Analytics account to connect

4. Check all GA4 statistic events and 'show names of personalizations in events'

The connection is completed.

Rapport

Events

In Google Analytics you can report events as follows:

• In the Google Analytics property, go to Explore

• Create a blank exploration

• Click on dimensions and add Event name:

Open

• Click on Metrics and add Event count:

Open

• Drag Event name to the 'columns' box and event count to 'Values'

You now have an overview of the events in Google Analytics.

Variants of personalizations

In Google Analytics you can report variations of personalizations as follows:

• To the previous steps, add a filter on contains Personalization:

• Go to Admin and click on Custom Dimensions

• Click on 'Create custom dimension'

• Add the variant name as a custom dimension

If 'show names of personalizations in events' is not checked, you cannot use a variant name in Google Analytics:

• Also add the variant id as custom dimension

• Trigger a PersonalizationView event on the site

• Add the custom dimensions as extra dimensions and click on 'Import':

• Add the Variant Name and Variant ID as dimension

You now have an overview of Personalization View and Personalization Click per variant.