For recognizing known email addresses on the website, email hashing is applied in outgoing emails. Squeezely automatically enriches profiles that have an email address with an email hash
📋 Preparation
1️⃣ Email hash to Email Service Provider (ESP)
The email hashes need to be exported from Squeezely to the ESP. The export process differs per ESP:
For Deployteq
The field email hash is added to all links of mails from Deployteq, by checking the box in the implementation step “Other settings”
Implementation Deployteq (EN)
For Copernica, Mailjet and Spotler
The email hashes will be exported to these ESPs automatically, if the full implementation is done. Continue to step 2.
For other ESPs
The email hashes need to be imported into the ESP manually and periodically:
2️⃣ E-mail hash parameter in e-mails
The email hash can be added as a parameter in the ESP. Adding it differs per ESP:
For Canopy Deploy
The parameter can be added to emails as follows:
To process a profile field in an email, use the following setup: {{customer_option field= 'fieldname'}}
Find the field name that the email hash is mapped to (for example, E1) and process this field in the above setup: {{customer_option field= 'E1'}}
Add the field to the HTML of URLs that reference the website in the emails: <a href="https://squeezely.tech?email={{customer_option field='E1'}}}" alt="click" target="_blank ">Click the link</a>
For Copernica
The parameter EmailHash can be added to outgoing emails
For Mailjet
The parameter can be added to emails as follows:
For example, in Mailjet a URL will look like this:
For Spotler
The parameter can be automatically added to all emails as follows:
Go to Webanalytics in Spotler
Select 'Extra Parameters' and set the status to 'active
Click on 'Edit' and enter the following:
The email hash will be added to the URLs of all campaigns, for example www.mijnwebsite.nl?email_hash={email_hash}
Never add a static email hash to an outgoing email!
Tips
A button that allows profiles to claim a discount on the website, has a strong positive effect on the match rate
🔗 Articles
Matchrate (EN)
E-mail hashing (EN)