Backend purchase (EN)

The purchase event should be sent to the API endpoint of Squeezely when a purchase is confirmed in the order system. It is also recommended to trigger the purchase from the frontend as well.

When using Copernica, the backend purchase can be received through the link of:

Bookerz

Why is both frontend and backend tracking recommended for the purchase event?

Because of the following situations, both frontend and backend purchase are recommended:

The frontend purchase is not always triggered because the thank you page is not loaded
Because of some Adblockers the cookies are not accepted and therefore no frontend events are sent to Squeezely

In the example below the advantage of sending both is shown:

Frontend purchase only	Frontend & Backend purchase
Profile A does a purchase Profile A clicks away the thank you page before it is loaded = no frontend purchase, so no purchase	Profile B will make a purchase Profile B clicks away the thank you page before it loads = no frontend purchase Information from the order system that Profile B has made a purchase = backend purchase

Content

In the backend purchase event, the following fields will be sent as a minimum:

Field label		Field content
event		Purchase
email		Email address of the profile
orderid		Id of the order
products	id	Id of the purchased product
products	quantity	Number of the purchased product

Note: the product id in the event should match the SKU of the product in Squeezely!

In the following circumstances more fields are required:

Are multiple languages used? → Then also send language into the product array
Are multiple currencies used? → add currency to the event

Extra

In this event extra data fields from the database can be sent. Maybe there are fields added to the event in the Data Plan, which are needed to set up use cases

Which data fields can I include in the event?

An overview of the data fields you can send in the event, can be found here: Data fields

How can I send custom data fields along with the event?

First you need to create the custom data fields in Squeezely Creating custom data fields

Next you can send these with the field label: custom_(name of the field).

For example, in the case of the custom data field custom_province, custom_province must be sent along.

Implementation

The documentation for implementing the Backend Purchase via API Calls, can be found here: https: //squeezely.tech/documentation#backend-purchase

Check

After the implementation you can check the following two things

The response to the API call
The event in Squeezely

The following response to the API call is correct:

The following response is incorrect:

What should I do if the response is incorrect?

Go to: https://rc.squeezely.tech/documentation#backend-api
Scroll down and check the response code
Check the implementation

You can check the event in Squeezely as follows:

Go to: https: //squeezely.tech/data/audience/new
Click on custom
Set the following rules:
- Events = purchase
- Name = Test backend purchase
- Retention = 1
Save the audience and wait until the status is 'Live
Go to Audiences
Click on 'Inspect

Click on an event ID

Check the following fields in the event:
- Created at: is this a time after the implementation of the API Call? If not select another event ID.
- Api inserted & api verified: does one of these fields contain 'yes'? Then the event has been implemented correctly. If not, check the implementation.

Please note that the frontend and backend purchase are merged based on the order id. When you only send a backend purchase the consent fields are not visible in the event. A change of consent can be checked in the profile of the event.

More information about the backend purchase can be found here: https://squeezely.tech/documentation#backend-purchase