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In the Purchase event the following fields are recommended:
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Email: the email address of the profile (this can also be a hash, where you send the email address yourself via a backend event)
Orderid: the id of the order
Productarray with:
Quantity: the number of the product purchased
Note: the product id in the event should match the SKU of the product in Squeezely!
When products are offered in multiple languages, also the language (in which the product is purchased) has to be part of the product array as language. The notation for the language is ISO-639-1-ISO-3166 alpha 2.
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When more fields are displayed in the event, they will be included in the event additional fields sent in the event.
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Is ❓Is the event not listed in the overview? ➡ Check the implementation Why ❓Why aren't there any additional fields in the event? Add ❓Add additional fields to the implementation of the event Why ❓Why aren't there any consent fields in the backend event? ➡ In the events no consent fields are shown which are received via the backend API. When you want to validate the forwarding of the consent fields it's recommended to send a backend event to a profile without consent and then check in the profile aPI API if the consent fields have been changed. |
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Please note that the frontend and backend purchase are merged based on the order id. When you only send a backend purchase the consent fields are not visible in the event. A change in the consent can be checked in the profile of the event. |
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Because of the following situations, both the front-end and backend purchase are recommended:
In the example below the advantage of sending both is shown:
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The Frontend and Backend Purchase can be implemented automatically with:
The Frontend Purchase event can be implemented manually with:
/wiki/spaces/SG/pages/1399652355
🏷 Custom Tracking (EN) ➡ 💶 Purchase with Custom Tracking (EN)
The Backend Purchase event can be manually implemented with:
/wiki/spaces/SG/pages/1399652355
Bookerz Backend purchase🔌 Buckles (EN)