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For recognizing known email addresses on the website, email hashing is applied in outgoing emails. Squeezely automatically enriches profiles that have an email address with an email hash

📋 Preparation

•  Implementing Shopify, Magento 2 /wiki/spaces/SG/pages/1399652355, Lightspeed or load the Base Tracker
•  Implementing Canopy Deploy, Copernica, Mailjet, Spotler or importing email addresses (from other ESPs)

1️⃣ Email hash to Email Service Provider (ESP)

The email hashes need to be exported from Squeezely to the ESP. The export process differs per ESP:

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title For other ESPs
The email hashes need to be imported into the ESP manually and periodically: Go to Audiences in Squeezely → create a Custom audience with the following line: Go to Audiences → find the new audience and wait for the status 'Live' Click on the three bullets and 'Download CSV' Image RemovedImage Added Import the CSV with the columns 'email' and 'email_hash' into the ESP

2️⃣ E-mail hash parameter in e-mails

The email hash can be added as a parameter in the ESP. Adding it differs per ESP:

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title For Spotler
The parameter can be automatically added to all emails as follows: Go to Webanalytics in Spotler Select 'Extra Parameters' and set the status to 'active Click on 'Edit' and enter the following: Click on 'OK The email hash will be added to the URLs of all campaigns, for example www.mijnwebsite.nl?email_hash={email_hash}

Never add a static email hash to an outgoing email!

Tips

A button that allows profiles to claim a discount on the website, has a strong positive effect on the match rate

🔗 Articles

Matchrate (EN)

E-mail hashing (EN)