View a Lifecycle

In the Lifecycles Overview, you can view a Lifecycle by hovering over the kebab, and selecting “View”

The Lifecycle “View” mode

Once you’re in the “View” mode of a Lifecycle, you can check how profiles move into and in between stages:

From here, you’re able to:

• Set the Lifecycle time window

• Pause & Edit the Lifecycle

• View the Lifecycle Changelog

• Highlight Stages

• Open Stage Views

And you will have insights into the following data (for the selected time window):

• The amount of Total Lifecycle Entries

• The amount of Total Lifecycle Dropouts

• The amount of Profiles in a Stage

• All Stage Entries

• All Stage Dropouts

• All Stage Progressions

• All Stage Drops

Data in the Stage “View” mode

Hovering over a stage will highlight the numbers associated with that stage:

And once you click on a stage, you will get an overview of those numbers:

With this these insights, you can create Journeys, and Personalizations to improve on your KPI’s.

For example:

• You have set up a Customer acquisition Lifecycle with a goal of getting a customer to make their first purchase

• You see a lot of profiles dropping from a stage where you include profiles who’ve added a product to the cart

• You build a journey where you filter on that Stage, and set up actions accordingly

• You target a specific Stage in personalization