Congratulations! You have decided to start building profiles using Squeezely Customer Data Platform (CDP). In this knowledge base you will be able to find information on how the platform works and how to successfully set it up.
The Squeezely CDP revolves around building rich user profiles. For all people that visit your websites or store locations a unique Squeezely Profile is created in the event they leave data behind. These profiles can contain any data ranging from behavioral data on your website, purchases made in one of your stores (both online and offline), scores from your data science department or important CRM characteristics.
When setting up Squeezely Tracking, there are a couple of different ways how you can add data to a profile:
- Squeezely Tracking Software
Using the Squeezely Tracking Software in your website you will be able to create a cookie based profile, for each visitor of your website. The Squeezely Software will identify returning visitors to your site using these Squeezely Cookies and store any newly generated information into their unique profile.
- Imported CRM Data
Do you have existing data on customers? This can be imported into the Squeezely Platform. For each email address found in your CRM data, a Squeezely Profile will be created that contains your uploaded CRM Data. If a profile already exists containing an uploaded email address, the uploaded CRM data will be added to the existing profile. Find more information about importing CRM data here.
- Data from your Store or Callcenter
Similar to the import of CRM data, you are able to import data from offline sources like your Stores or Callcentres. Again Squeezely uses the email address of the customer to store this data into the correct profile. If no profile exists, a new one will be created.
- Data from URL's
URL's are another important source to gather information into the profiles. Not only does Squeezely store all the URL's that users visit on your website, Squeezely also looks for the extended URL Tags to collect information. These tags can be added after a URL using a questionmark, for example www.yourwebsite.com?Sqzl_Campaign=summer&Emailfirstname.lastname@example.org.
In this example Squeezely would collect data on the URL visited and from the URL tag we can identify the campaign 'summer' that is responsible for the users visit. Lastly you will notice that the users' email has been added to the URL as well. Adding the users email address to your URL is a great way to build up this information into your Squeezely profiles. This will help to connect data points across different data sources mentioned above, ensuring more accurate user profiles in your DMP.
Need some help setting up your installation of the Squeezely Platform? Below you will find a list of tasks that will guide you through the installation!
Want to find info about a specific feature? Check out these topics below!