Squeezely can be connected to different external channels.This allows you to use your audiences and product sets to create 1-on-1 personalized experiences across multiple touchpoints.
Paid Advertising Channels
Updating your Tracking Scripts
Paid advertising channels offer you a way to collect data about the people visiting your website via a tracking script, also known as 'Pixel'. When connecting Paid Advertising channels to the Squeezely Platform, this updates the Squeezely Tracking Script for you. Every event you send through the Squeezely Tracking Script, will also be passed along to your connected paid advertising channels. This will allow you to create Website Audiences using the platform.
Do you currently have active tracking scripts on your website for channels you are connecting to the platform? We advise you to review the events you are tracking using these scripts and replacing them with Squeezely Events. This way you ensure no excess events are being sent.