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📥 Install Meta App (EN)

For upgrading the link:

(plus) Activating Meta Pro (EN)

Info

Want to increase ad targeting, match rates and conversion metrics in Meta? Or be ready for a cookieless future? Then activate the Meta Pro App!

Collecting for Meta

Events

Once the link is activated, Squeezely automatically shares in real time all events of profiles (unless custom consent is set) with your Meta Pixel. The events can be divided into three categories

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The events that are sent from the website via the base tracker sent to Squeezely, Squeezely converts to Meta syntax and is sent directly through the visitor's browser to Meta.

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The events that Squeezely automatically generates and adds to the frontend such as SessionStart, PersonalizationView, PersonalizationClick and PersonalizationClosed. In addition, Squeezely sends an event called SqueezelyAudience to Meta. This event contains the audience ids to which a profile belongs in Squeezely.

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The events sent to Squeezely via API Calls. For forwarding backend events it is activating Meta Pro necessary.

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titleWhere do I find my events from Squeezely in Meta?

In Meta Events Manager you will find an overview of all events received from Squeezely:

The connection method indicates the way the events were received in Meta:

  • Browser: the frontend events received through the Meta pixel.

  • Server: the backend events received through the Facebook API. The forwarding of backend events requires the activation of Meta Pro

  • Browser & Server: events received via both (and are deduplicated).

When you open an event, the number of events sent via Browser and Server are shown:

From this overview you can get the following:

  • Events Processed: the events processed.

  • Events Deduplicated: the deduplicated events, i.e. events received via both the browser and server.

  • Events Processed: the events received through the server and not deduplicated. So these are the additional events that are included in the Meta statistics via the server method.

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Squeezely synchronizes once an hour all the products from the Squeezely Catalog to the Meta Catalog. It is possible to disable this, for more info Install Meta App (EN)

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In the Squeezely Audience Builder you can audiences sync to your Meta Ad account. When you sync an audience, Meta on their side tries to generate this audience with the same profiles (also called matching). There are three methods for matching profiles in Meta:

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Note

Audiences in Meta will never exactly match audiences in Squeezely due to the matching required! For more explanation https://squeezely.atlassian.net/wiki/pages/createpage.action?spaceKey=NLS&title=Audience%20aantallen%20in%20Google%20en%20Facebook

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titleHow do I share audiences with Meta?

In the Audience Details of the Audience Builder, you can check the Meta channel to share audiences with Meta:

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