Squeezely Spotler Activate Lifecycles give you the means to organize, coordinate, and visualize all the marketing touch points. Lifecycles use stages to sequence each potential interaction across channels. Lifecycles consists of audiences created within the Sqeezely platform. There is no limit to the number of criteria you can use to define a stage or lifecycle.
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SummarizedIn summary, this means that you canthrough Lifecycles, you are able to:
Set up mutltiple multiple Stages next to eachother to create a Lifecycle
Set up Stage rules (based on if a profile is present in one or more audiences)
Get insights on how profiles move move into an in between stagesand in between stages
And based on these insights, you can:
Set up specific customer journeys based on stages to improve KPI’s
Set up specific personalizations targeted on stages to improve KPI’s
Lifecycle Overview
On this page, you will find an overview of your created Lifecycles.
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From here, you’re able to either;
Creating a New Lifecycle
In the Lifecycles OverviewOr, you can create a New Lifecycle by clicking on the following button:
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Adding the first Stage
In the Lifecycle builder you’ll be immediately prompted to add your first Stage by filling in;
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Name: What name you would like to give a Stage, it could be matching that of the included audience, or just something totally different.
Included Audiences: The audiences which should be included in this Stage.
Adding an additional Stage
A minimum of two stages is required for a Lifecycle. You can set up an additional stage by clicking the “+” button next to a stage:
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Saving a Lifecycle
Once you have set the stages of your lifecycle, you can edit the name of your Lifecycle, and save it:
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take a look at our pre-defined Customer Phases Lifecycle;
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Examples of common Lifecycles include:
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