Data fields are stored in Squeezely as profile or event fields. Custom fields can be created to store special data.
Go to Data and scroll to 'Fields
Check the column 'Profile field':
If the field has a green check mark it is a profile field
Does the field not have a green check mark, then it is an event field
Profile fields
Profile fields are stored with the event and overwrite the existing values of the profile data. The following fields are profile fields:
Profile Fields in Squeezely | Field label in event | Field content in event | Remarks |
|---|---|---|---|
Text | |||
Email hash (SHA256) | Text | Note: the parameter email hash should be sent under the field email | |
First name | firstname | Text | |
Last name | lastname | Text | |
Gender | gender | M or male, F or female, U or unknown | Note: use of m, f or u as field contents mandatory for gender interpretation! |
Birthdate | birthdate | Date (YYYY-MM-DD or DD-MM-YYYY) | |
Phone | phone | Number including '-' and '+ | Example: +316-12345678 |
Zip code | zip Code | Text | Please note that the use of the postal code as field label is mandatory for the interpretation of the zip code |
City | city | Text | |
Country | country | Text | Attention: use two-letter country code according to ISO 3166-1 alpha-2 mandatory (examples: NL/BE/DE) |
Currency | currency | Text | Attention: use currency code according to ISO 4217 mandatory (examples: EUR/USD/GBP) |
Newsletter | newsletter | yes (with optin), no (with optout) | Attention: do not send this field if unknown (so do not send undefined or unknown) |
Service | service | yes (with optin), no (with optout) | Note: do not send this field if unknown (so do not send undefined or unknown) |
Marketing | marketing | yes (with optin), no (with optout) | Note: do not send this field if unknown (so do not send undefined or unknown) |
External user ID | userid | Number | |
Mobile advertiser ID | mobile_advertiser_ID | Number | |
Checkin (from event) | Checkin_date | Date (yyyy-mm-dd) | Travel option: each event with checkin_date overwrites the last value in the profile |
Nights (from event) | Checkout_date | Date (yyyy-mm-dd) | Travel option: each event with checkin_date and checkout_date will be processed in Squeezely to become nights |
Checkin (from order) | Checkin_date | Date (yyyy-mm-dd) | Travel option: any Purchase with checkin_date overwrites the last value in the profile |
Nights (from order) | Checkout_date | Date (yyyy-mm-dd) | Travel option: any Purchase with checkin_date and checkout_date is processed in Squeezely to become nights |
Go to Data and scroll to 'Fields'.
The columns indicate the following:
Field name: the name of the field
Data type: the type of data of the field
Count: the number of fields in Squeezely
Custom field: a check mark if the field is a custom field
Profile field: this field is selected if it is a profile field
URL Parameter: a tick mark if the value is stored based on a parameter in a URL
Event fields
Event fields are stored with the event. The name of the event is also an event field. The following fields are event fields:
Field label in event | Field content in event | Remarks |
|---|---|---|
orderid | Number | Reference number of order |
campaign | Text | The ID of the campaign. Is this in the url of your landing page as variable sqzl_campaign or utm_campaign? Then you can leave it out. |
source | Text | The source of the profile. Is it in the url of your landing page as variable sqzl_source or utm_source? Then you can leave it out. |
keyword | Text | |
category_id | Id of category | |
objectname | Name of category | |
timestamp | Timestamp of the event | Please note that this field is only usable for API Calls and is used for past events. Allowed formats: unix epocht timestamp or yyyy-mm-dd |
event_date | Date (yyyy-mm-dd) | Please note that this field is only usable for importing a CSV and is used for past events. |
totalvalue | Number | Overrides the total value of the purchase, otherwise it is product price x number. |
Product array
The product array also belongs to the event fields. Based on the product id in the product array, the link is made to the SKU of the product in Squeezely. In the product array the following fields can be sent along:
Product array in event | Field label in product array | Field content in product array | Remarks |
|---|---|---|---|
products | Unique ID or SKU | Note: mandatory field in product array | |
language | Language of interaction with product in ISO-639+ ISO-3166 | Attention: use language according ISO-639+ ISO-3166 mandatory (examples: nl-NL/nl-BE/en-US/de-DE) | |
name | Name of the product in text | ||
price | Price of single product in numbers | Attention: use of 2 decimals and a point (instead of a comma) is mandatory | |
quantity | Number of product in numbers | ||
category_ids | JSON array of product categories |
Product array with only product id:
Product array with multiple values:
Custom data fields
Custom data fields are profile or event fields with extra information about events, created especially for your account. Before saving custom data fields in Squeezely, the fields need to be created first. Learn more:
🛠 Creating custom data fields (EN)