Implementing Mailchimp consists of establishing the Mailchimp link, importing email addresses from Mailchimp and synchronizing profiles to Mailchimp.
Establishing a link
Mailchimp can be linked to Squeezely as follows:
In Squeezely, go to Mailchimp and click on 'Connect Mailchimp'.
You will be redirected to your Mailchimp account, where you need to log in. In Mailchimp, the following screen will open:
Click on 'Allow'
Next you will go back to Squeezely, where you will see the following screen:
Specify the sender name for the Mailchimp campaigns (this will be shown in the 'From' field)
Specify the reply email for the Mailchimp campaigns
Select the Mailchimp Masterlist with which Squeezely should sync email addresses and newsletter permissions
Check the double opt-in option if necessary (when users need to receive a confirmation email for a subscription)
Select the Mailchimp store for synchronizing products. When this is left empty, Squeezely will automatically create a new store
Click on 'Save Channel
✅ The link is complete. Through the link, changes to newsletter consents are synchronized real time from Squeezely to Mailchimp and daily from Mailchimp to Squeezely.
Importing email addresses
To import email addresses into Squeezely, you will need to export a CSV into Mailchimp:
In Mailchimp, go to Audience → All contacts
Click on 'Export audience
Click on 'Export as CSV
Open the Subscribed list and save this file separately
In Squeezely go to CRM Import
Click on 'Import CSV file
Select the subscribed list
Connect the CSV columns to the desired Squeezely data fields (Email and newsletter on/off)
Click on Save
Go to CRM Import and check the status
✅ The email addresses have been imported once into Squeezely.
Syncing Profiles
To synchronize profiles from Squeezely to Mailchimp, the following is required:
Create an Advanced audience with the following rules:
Tick the Mailchimp channel in the Audience Builder
Click on 'Save
✅ The profiles will be synchronized to Mailchimp based on the email address. The profiles that do not yet exist in Mailchimp are created.