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To select a trigger in the Journey Builder, you need to create an automation in Mailchimp.

Creating an automation

  • In Mailchimp, go to the following link: https: //us14.admin.mailchimp.com/customer-journey/#/create-campaign/explore/emailCampaign:custom

  • Give the campaign a name, select an audience (only profiles in the audience can fire the trigger) and click 'Start

  • Design the email by clicking on 'Design Email

  • Click on 'Confirm' and 'Start Sending

✅ The trigger is visible in the Journey Builder

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