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In the Audience Details you'll find the details of audiences such as the name, selection method and external channels for synchronization.

Selection Method

In the Audience Builder you apply filters on the basis of event data and profile data. Based on the chosen filters the selection method is automatically determined:

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When adding a filter based on event data, the audience changes to event based. This means that profiles enter the audience when the event data occurs and exit the audience when the retention expires. The retention can be configured with:

🕐 Retention period (EN)

External Channels

By visiting linking external channels by connecting Squeezely, you can sync your audience to these channels. The logos of the linked channels are visible under Audience Details:

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