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In the Lifecycles Overview, you can create a New Lifecycle by clicking on the following button:

Adding the first Stage

In the Lifecycle builder you’ll be immediately prompted to add your first Stage by filling in;

  • Name: What name you would like to give a Stage, it could be matching that of the included audience, or just something totally different.

  • Included Audiences: The audiences which should be included in this Stage.

Adding an additional Stage

A minimum of two stages is required for a Lifecycle. You can set up an additional stage by clicking the “+” button next to a stage:

Saving a Lifecycle

Once you have set the stages of your lifecycle, you can edit the name of your Lifecycle, and save it:

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