Examples of common Lifecycles include: Customer acquisition with a goal of getting customers from anonymous to known individuals. Customer acquisition with a goal of getting a customer to make their first purchase. Upsell with a goal of getting a previous customer to continue buying products. Cross-sell with a goal of increasing customer lifetime value. Customer onboarding with a goal of completing “experiences” within a set time period. Upcoming subscription renewal with a goal of renewing a customer before the end of the trial. First-time customer with a goal of providing a new customer experience for a limited time period and increase loyalty. Repeat customers with a goal of increasing purchase, lifetime value, or consistent up-sell or cross-sell tactics. Lapsed customers won-back with a goal of differentiating their experience from a repeat or first-time customer to increase loyalty.
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