A profile triggers the PrePurchase event when it is referred to an external payment solution.
Content
In the PrePurchase event the following fields are sent along as a minimum:
Email: the email address of the profile
If more fields are displayed in the event, extra fields are sent along in the event.
Go to Data and scroll to 'Events':
Click on PrePurchase
Is the event not listed in the overview? Check the implementation
Why are there no additional fields in the event? Add additional fields to the implementation of the event
Implementation
The PrePurchase event can be implemented automatically with:
The PrePurchase event can be implemented manually with:
Google Tag Manager PrePurchase in GTM