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Squeezely Website Personalization gives you a wide variety of options to target personalized website content to your Squeezely Audiences. There are two options when building a personalization:
In this guide we will explain how to setup both options for your website.
Overlays are a handy tool to communicate with your website visitors. They can appear on top of your regular website content to communicate promotions or messages that you want to target to specific groups of visitors. Overlays can also be used as forms to collect data from your website visitors, like you can see in our example below.
Using HTML insert you are able to change elements of your website for specific audiences. For example you can show product from a product set to a certain group of visitors on a page.
You can access personalizations after login in to Squeezely Platform under Data > Personalizations. This will give you access to the menu below, where you will find the following options:
Select 'New Personalization' to start building your Personalization. You will have to setup an Audience, Location, Overlay Trigger and some Variants to finish building your Personalization. All steps are explained in the image below.
Your audience targeting determines who will be shown your personalization. You are able to select one of our Intelligent Audiences or a combination of your own custom audiences.
For custom audience combinations you can select who should be included in your personalzation, as well as who should be excluded.
Equally important is to determine where your personalization will be shown on your website. The options are:
For overlays you can determine when they should be triggered.
The first option you are able to choose from is an Overlay. Enter a name and a preview URL (make sure you add https:// to your URL) to access the variant designer.
Next you will be able to choose from 4 different variants.
Design your overlay by using a title, image, description and a call to action. In below example you can see how we have created an overlay for a shoe promotion.
The smaller version of the regular overlay is called the toaster. An example below shows you what it looks like. You are able to put in a Title and a description text.
The feedback form will help you to gather information from your visitors. Under 'content' you will be able to add fields to the form. Any value that a visitor will put into the field will be saved into their Squeezely Profile.
HTML inserts can be used to insert HTML in your webpage.
Step 1: Enter a name for your variant
Step 2: Enter a preview URL. The preview URL will be the page where your changes are made. Make sure you add https:// to your URL first.
Step 3: Under Query selector, you will be able to select the element on your page that will be replaced. Use the select button to load your page and select any element on the page.
Step 4: Select one of the options in the drop down. You can choose to replace the entire element or just the content within the element. Also you are able to place the content right before or after the element of your choice.
Click on 'Variant Designer' to open the below menu. You will have three options: Products, Feedback form and custom.
Using the products insert, you will be able to add products from a product set to your website. The product set will determine which products to show. Use Product Amount to specify how many products should be shown on the website.
Under Display Settings you will be able to setup the format of your HTML insert. You can determine what should be shown in each field. It's possible to use variable info from your product feed items in your template. Access the templating guide using the Help button as shown in example below.
When the help modal is closed, you will be able to see a preview of your HTML insert on the right side of your screen.
Using HTML Inserts, you are also able to place feedback forms in your website content. For example you can ask people to subscribe to your newsletter easily by inserting a form.
When you have created your variants, you will be able to setup experiments against a control group. The control group will be your original page, without any personalization.
Use the '% Distribution' button to setup how the personalizations should be distributed to your visitors.
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