It is important to note that the audience numbers you see in Squeezely will never exactly match the end result in Google and Facebook. This is for a number of reasons:
FB / Google must be able to link the event data to a profile in their system so they can serve ads.
You only send events to FB / Google when the link is established, whereas in Squeezely you already have event data from the past.
You have a more complex audience set up, so you can't use the direct event data.
The first reason is something that lies entirely with the external platforms, for example, usually one of the two parties has more members in an identical audience. For the other two reasons, we have written out some example scenarios below so it is clearer:
Audience type | Squeezely rules | Google rule | Retroactive data |
|---|---|---|---|
ID: 1 - Event audience | AddToCart event in past 30 days | Event = AddToCart | Yes, automatically |
ID: 2 - Event audience | Purchase event in past 30 days | Event = Purchase | Yes, automatically |
ID: 3 - Segmented audience | Audience 1 AND Audience 2 | Audience_ID = 3 | Yes, manually |
ID: 4 - Profile audience | Gender is male | Audience_ID = 4 | No |
