The EmailOptIn event should be triggered when a profile signs up for the newsletter in the footer of the website.
Minimum
At least the following is sent in the event:
Field label | Field content |
---|---|
event | EmailOptIn |
Email address of the profile | |
yes |
You can find an example of the EmailOptIn tracking here: https://squeezely.tech/documentation#frontend-emailoptin (see Example)
Extra
In this event extra data fields from the datalayer can be sent along. Tip: send all fields that are available at the trigger in the datalayer and consult with the Squeezely users which extra fields they want to receive in the event.
Check
After the implementation you can check the incoming event with its fields as follows:
Go to Data and scroll to 'Events':
Click on EmailOptIn
Check if the incoming data corresponds with the tracking
If yes, the event comes in complete
If not, check the implementation