Popularity Score

Some products are more popular than others. Sometimes you want to promote those products on your website, for example the homepage. This can be done with the Most Sold, Most Viewed product sets, but it’s mostly a combination of events that determines popularity. You can use the calculated popularity score as a filter in your productsets

How is the popularity score calculated?

The score shows you how popular a product is compared to all products in the feed.

The score is a percentage and can range from 1 to 100. The next rules apply when calculating the score;

1. Cumulating all product interactions for every single product for the past 7 days;

2. Some product interactions score more than others, for example ViewContent scores 1, AddToCart 2, Purchase 3;

3. All products are sorted based on product interaction from most interacted to least interacted;

4. Products are sorted into 100 groups. So multiple products can have 100 as a highest score, those products have the highest interactions.

Please note the popularity score is calculated once per day.

How to use popularity score

The popularity score is added to the single products as an attribute;

This is done per product, which can mean that different child products can have a different popularity.

You can use the popularity score as a filter in product sets, to get popular products of this week promoted.

Next to product sets, you can use these filters in audiences and journeys too

Audiences;

Journeys;