Fields in Enhanced Ecommerce (EN)

With Smart Tracking, the following fields are sent along per event:

Event	Fields
ViewContent	Product array with: id name price quantity
AddToCart	Currency Product array with: id name price quantity
PrePurchase	Product array with: id name price quantity Note: email is not part of the Smart Tracking.
Purchase	orderid firstname lastname Product array with : id name price quantity Note: email is not part of the Smart Tracking.

Email

The field email is not part of the Smart Tracking fields. However, for the implementation of the PrePurchase and Purchase, this field is mandatory. The field can be added in the following two ways:

Extra property in Enhanced Ecommerce

🏷 Custom event met Google Tag Manager

Additional fields

It is not possible to send extra fields from Enhanced Ecommerce. To send extra fields with interactions, there are two options:

All fields via GTM: deactivate Smart Tracking and send the event via: Custom Tracking
Additional fields via GTM: implement an additional event at the time of interaction with Custom Tracking