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  • FB / Google must be able to link eventdata to a profle in their system so they can serve ads.

  • You can only send event to FB / Google when the connection is established, while Squeezely already has eventdata from the past.

  • You have a created a complicated audience, which result into a directly Je hebt een complexere audience opgesteld, waardoor je niet van de rechtstreekse eventdata gebruik kan makenset up a more complex audience, so you cannot use the direct event data.

It’s also important to keep in mind that there is a difference between event based audiences and profile based audiences. Profile based audiences for example, where we have the rule to export to Facebook, can’t take the rule directly. That means that everyone that was already in that audience has to visit the website once again. There is no retention and we depend on our generated SqueezelyAudience event.

The first rule is something that depends entirely on the external platforms and is usually the reason why one of the parties has a larger number even though it’s an identical audience. The remaining two reasons are described in a few example scenario’s below:

Audience type

Squeezely rules

Google rule

Retroactive data

ID: 1 - Event audience

AddToCart event in past 30 days

Event = AddToCart

or

Audience_ID = 1

Yes, automatically

ID: 2 - Event audience

Purchase event in past 30 days

Event = Purchase

or

Audience_ID = 2

Yes, automatically

ID: 3 - Segmented audience

Audience 1 AND Audience 2

Audience_ID = 3

Yes, manually

ID: 4 - Profile audience

Gender is male

Audience_ID = 4

No