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Profile Fields in Squeezely

Field label in event

Field content in event

Remarks

Email

email

Text


Email hash (SHA256)

email

Text

Note: the parameter email hash should be sent under the field email

First name

firstname

Text


Last name

lastname

Text


Gender

gender

M or male, F or female, U or unknown

Note: use of m, f or u as field contents mandatory for gender interpretation!

Birthdate

birthdate

Date (YYYY-MM-DD or DD-MM-YYYY)


Phone

phone

Number including '-' and '+

Example: +316-12345678

Zip code

zip Code

Text

Please note that the use of the postal code as field label is mandatory for the interpretation of the zip code

City

city

Text


Country

country

Text

Attention: use two-letter country code according to ISO 3166-1 alpha-2 mandatory (examples: NL/BE/DE)

Currency

currency

Text

Attention: use currency code according to ISO 4217 mandatory (examples: EUR/USD/GBP)

Newsletter

newsletter

yes (with optin), no (with optout)

Attention: do not send this field if unknown (so do not send undefined or unknown)

Service

service

yes (with optin), no (with optout)

Note: do not send this field if unknown (so do not send undefined or unknown)

Marketing

marketing

yes (with optin), no (with optout)

Note: do not send this field if unknown (so do not send undefined or unknown)

External user ID

userid

Number


Mobile advertiser ID

mobile_advertiser_ID

Number


Checkin (from event)

Checkincheckin_date

Date (yyyy-mm-dd)

Travel option: each event with checkin_date overwrites the last value in the profile

Nights (from event)

Checkoutcheckout_date

Date (yyyy-mm-dd)

Travel option: each event with checkin_date and checkout_date will be processed in Squeezely to become nights

Checkin (from order)

Checkincheckin_date

Date (yyyy-mm-dd)

Travel option: any Purchase with checkin_date overwrites the last value in the profile

Nights (from order)

Checkoutcheckout_date

Date (yyyy-mm-dd)

Travel option: any Purchase with checkin_date and checkout_date is processed in Squeezely to become nights

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