Page Comparison

For convincing profiles to buy products, scarcity based on 'this product is only x in stock' is inserted into website content.

📋 Preparation

•  The collect of the event: Purchase
•  The collect of the product field: Inventory

1️⃣ Create personalization

Create a personalization for scarcity that will be inserted into the website content:

🧪 Testing

Test the personalization live with different product pages on the website:

Tips

Add a control group to the personalization to compare conversions.