For convincing profiles to buy products, scarcity based on 'this product is only x in stock' is inserted into website content.

Preparation

• The collect of the event: Purchase
• The collect of the product field: Inventory

Create personalization

Create a personalization for scarcity that will be inserted into the website content:

Testing

Test the personalization live with different product pages on the website:

Tips

Add a control group to the personalization to compare conversions.