The Popularity Score shows Some products are more popular than others. Sometimes you want to promote those products on your website, for example the homepage. This can be done with the Most Sold, Most Viewed product sets, but it’s mostly a combination of events that determines popularity. You can use the calculated popularity score as a filter in your productsets
How is the popularity score calculated?
The score shows you how popular a product is compared to other all products in your cataloguethe feed.
The score ranges is a percentage and can range from 1 to 100, and is calculated by:. The next rules apply when calculating the score;
Cumulating all product interactions (per product).Sorting all products for every single product for the past 7 days;
Some product interactions score more than others, for example ViewContent scores 1, AddToCart 2, Purchase 3;
All products are sorted based on product interaction from most interacted to least interacted.;
Place sorted products in brackets, the size of (total # of products / 100)
Base the score on in which of the (100) brackets a product falls, with 100 being the highest.Products are sorted into 100 groups. So multiple products can have 100 as a highest score, those products have the highest interactions.
Please note the popularity score is calculated once per day.
How to use popularity score
The popularity score is added to the single products as an attribute;
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This is done per product, which can mean that different child products can have a different popularity.
You can use the popularity score as a filter in product sets, to get popular products of this week promoted.
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Next to product sets, you can use these filters in audiences, personalization triggers and product splits in journeys too
Audiences
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Journeys
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Personalization
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