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Personalizations are applications to offer information to specific audiences.

Types of personalisations

In Squeezely you can create three kinds of personalisations

📑 Website Overlay

?? Website Content

📧 Mail Content

Creating personalizations

  • Go to Personalizationsin Squeezely

  • Click on 'New Personalization

  • Select the templates of one of the three personalization types:

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Personalization menu

Under Personalizations in Squeezely you will find all personalizations:

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With the order of the personalizations you indicate the priority between them. It is possible to change the priority of the personalisations by dragging and dropping them in the list. The personalization at the top of the list is evaluated first and is shown to the profile in case another personalization would be targeted to the same profile (but with a lower priority).

Embedded personalizations are always shown if they are eligible, so multiple embedded ones are also possible Audiences can be used to tailor communications on the website. By clicking on New Personalization you can create a new personalization.

Create

The variants of personalizations are composed in:

🛠 Variant Builder (EN)

The settings of the personalization are determined with:

🗒 Personalisation Settings (EN)

Overview

In Squeezely, under Personalizations you will find the existing personalizations:

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The prioritization for showing the personalizations is determined based on the ranking:

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titleWhich informations do I find in the coloms of a personalization?

In the columns, you will see the following for each personalization:

  • Name: the name of the personalization. The variants of the personalization can be viewed by clicking the 'v' to the left of the name.

  • Statistics: the statistics of the personalization. By clicking on Columns, you can select which statistics you want to see in the overview:

  • Image Added

    Created: the date the personalization was created

  • Status: the status of the personalization

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titleWhat can I do when I hover on the three bullets?

By standing on the three bullets behind a personalization you can:

  • Edit: adjust the personalization

  • Statistics: view the statistics

  • Copy: copy the personalisation

  • Delete: remove the personalization

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titleHow can I change the time frame and the attribution window of a personalization?

Go to Personalizations and click on the date or cog:

Image Added

For more information see: Attribution (EN)