Dashboard

The Squeezely Dashboard helps you to keep track on all of your marketing campaigns data in one place. Access your Squeezely Dashboard to get started.

Dashboard Components

Within the dashboard you will find the following components:

1. Website Statistics Graph - This graph displays how your most important metrics progress over time.
2. Website KPI Bar - This Bar shows Key Performance Indicators for your business.
3. Campaign Statistics Overview - This overview shows the performance of your campaigns. 
4. Date Selector - This is where you select the period, for which the dashboard is generated.

Types of Statistics

There are two types of statistics that can be analyzed in the Campaign Dashboard:

• Custom Tracking Statistics - These statistics have been gathered within your website using the Squeezely Tracking Pixel and Squeezely Events.
• External Statistics - These statistics have been gathered by external marketing platforms you have connected to your Squeezely Account and are imported into the campaign dashboard.

Website Statistics Graph

On top of the Campaign Dashboard you will find a statistics graph. This graph will show you how different metrics progress over time. The metrics that are available depend on selections you make in the selection bar or in the Campaign Statistics Overview at the bottom of the page. There are four levels of filters that can be applied to selections in the website statistics graph:

• Statistics Type - Custom Tracking or External Statistics. 
• Campaign Group - If you have created Campaigns Groups, these can be selected here. More information on Campaign Groups will follow at the bottom of this page.
• Traffic Source - The source(s) that generated your traffic.
• Campaign Source - The campaign(s) that generated your traffic.

Below we will explain both tracking types and the way these filters are applied for each tracking type.

Custom Tracking Statistics

First let's have a look at the available statistics when you select 'Custom Tracking' as your statistics type. Custom statistics will show up if you have setup Squeezely tracking. All statistics you will find here are generated by the platform based on information you have sent to Squeezely.

Visitors & Customers

For custom tracking, your data about your website visitors and customers can be displayed here.

Unique visitors - The total amount of unique visitors that have been to your website on a certain day.
New Customers - The amount of website visitors that made a purchase for the first time ever are displayed as your 'New Customers'.
Returning Customers - The amount of website visitors that made a purchase, but have also made a purchase before are displayed as your 'Returning Customers'.

Purchases & Revenue

Also Squeezely reports about purchases and the purchase values that have been send to the Squeezely Platform.

Purchases - The total amount of purchases that have tracked by Squeezely on a particular day.
Revenue - The total amount of revenue generated by the purchases tracked by Squeezely on a particular day.

External Statistics

If you have connected external marketing platforms to the Squeezely Platform, this is where we will gather statistics about your external campaigns.What you find here has been reported to us by external platform and is generated based upon their measurement technologies and standards.

Campaign Statistics

Amount Spent - The amount of money spent to run campaigns on external marketing platforms, as reported to us on a particular day.
Impressions - The amount of impressions generated by campaigns on external marketing platforms, as reported to us on a particular day.
Link Clicks - The amount of link clicks generated by campaigns on external marketing platforms, as reported to us on a particular day.

Purchases & Revenue

This is where you can find all purchases and their value that have been tracked by your External Marketing Platforms.

Purchases - The total amount of purchases that have been reported by your external marketing platforms on a particular day.
Revenue - The total amount of revenue generated by the purchases that have been reported by your external marketing platforms on a particular day.

Website KPI Bar

The KPI Bar displays important overall statistics for your selected combination of source and campaigns, within your selected date range. Definitions for each metric are explained below the image.

Unique Visitors - The total amount of unique website visitors that were tracked.
Unique Customers - The total amount of unique website visitors that made a purchase.
Revenue - The total amount of revenue for the purchases made by the unique customers.
Uplift % - The difference between customer value of the users exposed to your campaigns, as compared to those in your control group. Only available if you are using a control group.

Campaign Statistics Overview

In the Campaign Statistics overview you can track results per campaign, which are displayed for your date selection. There are 3 levels of results you can analyze:

1- Group Level

This level of statistics shows you the total amount for a group of website visitors. The groups that are displayed at this level are:

All Traffic - Statistics for all website visitors, regardless of campaign and source statistics. This is only available for Custom Tracking Statistics.
All Campaigns - Statistics for all of your campaigns grouped together.
Campaign Groups - Statistics for a multiple campaigns that you have grouped into a campaign group. For example: "All Acquisition Campaigns".

2- Source Level

When you click on a group, it will fold open to source level. Here results from your group will be displayed for each tracked source. For example this could be 'Facebook' or 'Google'. Source is determined by the platform that has reported the results to us. For example, source Google will show results reported to Squeezely for campaigns linked to your group.

3- Campaign Level

You can click on the sources within your group, to fold open the campaign level. This will show you all individual campaigns, within the selection of your group and source. Campaign is determined by the platform that has reported the results to us. Each campaign will show results reported to Squeezely by its external source.

Using Campaign Groups

Campaign Groups help you to keep your dashboard organized. Essentially this groups multiple campaigns, so they can be analyzed as a group. Also these groups can be unfolded, to analyze specific sources or individual campaigns. To create a campaign group, press the button 'New Campaign Group' within your Dashboard.

Campaigns from external platforms can be grouped into Squeezely Campaign Groups. You will notice a field for each connected external platform. This will enable you to select from the campaigns in your external account. Once you have made your selections, press 'save' and you are done.

About Attribution

An important aspect of any report is the definitions used for attribution of results.

All reports that are collected by Squeezely use a default attribution window of 28 days post Click and 1 Day Post View. This means that statistics are attributed to your campaigns 28 days after a person has clicked an ad from your campaign and 1 day after an ad has been viewed.