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Data sharing between your CDP and Meta works both ways too. Meta Pro Conversions API includes an integration with Lead ads and will create a 360 customer profile each time a new lead is generated by your campaign. This profile will then be enriched with behavioural information when that lead visits your website. What pages did they visit? What products are they interested in? Each interaction also creates an opportunity to follow up with a relevant 1-to-1 message. Send them an email, direct message, or just put an automated alert into your sales team’s CRM to follow up a lead. Streamlining these automated processes will put your business on the front foot.
Conversions API
Our Meta Pro Conversions API app includes resilient server side data transfer to via conversions API. As every interaction is matched to an identified profile in Squeezely CDP, Meta Pro Conversions API will send all your signals to Conversions API with several identifiers attached. This creates higher quality signals that improve your EMQ score. As a result you will find a lower cost per action for your campaigns and we will help you improve Meta’s EMQ score.
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Squeezely’s Meta Pro Conversions API app aims to improve your EMQ score to meet Meta’s recommended standards.
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Identified,enriched user profiles provide useful insights. Squeezely CDP is able to structure this behavioural data at scale and apply powerful algorithmic predictions to unlock value from your data. These predictions can range from accurate personal product recommendations to high value audience segmentations. You will know which visitors are ready to convert and what products they are after, as well as which customers need to be prevented from churning. It’s these valuable insights that enable your marketing team to build a customer journey that can adapt to individual behaviour. And your business, too, will be able to adapt to any challenges that come your way.
About our Meta
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Conversions API app
Squeezely has built a Customer Data Platform and is a Meta Signals Partner. Our Meta Pro Conversions API app enables future proof data sharing for your advertising campaigns. Squeezely CDP also includes built-in website personalization and a journey builder to create 1-to-1 personalized digital experiences. Want to know how Squeezely + Meta PRO Conversions API can help your business?
Do you want this (paid) module activated for your merchant? Please contact inquiries@squeezely.tech as they can demonstrate the product, provide additional information and activate the module!