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Data sharing between your CDP and Meta works both ways too. Meta Conversions API includes an integration with Lead ads and will create a 360 customer profile each time a new lead is generated by your campaign. This profile will then be enriched with behavioural information when that lead visits your website. What pages did they visit? What products are they interested in? Each interaction also creates an opportunity to follow up with a relevant 1-to-1 message. Send them an email, direct message, or just put an automated alert into your sales team’s CRM to follow up a lead. Streamlining these automated processes will put your business on the front foot.
Meta Conversions API
Our Meta Conversions API app includes resilient server side data transfer to via conversions API. As every interaction is matched to an identified profile in Squeezely CDP, Meta Conversions API will send all your signals to Conversions API with several identifiers attached. This creates higher quality signals that improve your EMQ score. As a result you will find a lower cost per action for your campaigns and we will help you improve Meta’s EMQ score.
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