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The first reason is something that lies entirely with the external platforms, for example, usually one of the two parties has more members in an identical audience. For the other two reasons, we have written out some example scenarios below so it is clearer:
Audience type | Squeezely rules | Google rule | Retroactive data |
|---|---|---|---|
ID: 1 - Event audience | AddToCart event in past 30 days | Event = AddToCart | Yes, automatically |
ID: 2 - Event audience | Purchase event in past 30 days | Event = Purchase | Yes, automatically |
ID: 3 - Segmented audience | Audience 1 AND Audience 2 | Audience_ID = 3 | Yes, manually |
ID: 4 - Profile audience | Gender is male | Audience_ID = 4 | No |
