With the Google Analytics 4 connection you can forward data from Squeezely to Google Analytics. Events from Squeezely can be sent to Google Analytics via the connector.
Implementatie
To implement the Google Analytics 4 connector:
Go to Google Analytics in Squeezely
Check 'Google analytics event forwarding enabled'
Under the Google Tag ID, enter the measurement ID of the Google Analytics account to connect
You can find the measurement ID in Google Analytics by going to Data Streams and the details of your Data Stream
Check all GA4 statistic events and 'show names of personalizations in events'
✅ The connection is completed.
Rapport
Events
In Google Analytics you can report events as follows:
In the Google Analytics property, go to Explore
Create a blank exploration
Click on dimensions and add Event name:
Click on Metrics and add Event count:
Drag Event name to the 'columns' box and event count to 'Values'
You now have an overview of the events in Google Analytics.
An event is only visible a day later after it has been received in Google Analytics
Variants of personalizations
In Google Analytics you can report variations of personalizations as follows:
To the previous steps, add a filter on contains Personalization:
Go to Admin and click on Custom Dimensions
Click on 'Create custom dimension'
Add the variant name as a custom dimension
If 'show names of personalizations in events' is not checked, you cannot use a variant name in Google Analytics:
Also add the variant id as custom dimension
An event parameter is only visible a day later after receiving it in Google Analytics
Trigger a PersonalizationView event on the site
Please note: the event will only become visible once it has been received again in Google Analytics
Add the custom dimensions as extra dimensions and click on 'Import':
Add the Variant Name and Variant ID as dimension
You now have an overview of Personalization View and Personalization Click per variant.