GTM import - new Enhanced Ecommerce datalayer (GA4)
- Christiaan Proper
- Miranda Blom
- Pim Reijnen
The import is a way to get you started and is purely a standard, based on the GA4 Enhanced E-commerce datalayer. It may be possible that some pages have a different datalayer and variables, such as the email variable. Please note you will have to edit some of the events yourself and GTM knowledge is necessary. We will support you with questions you may have, but we cannot do the implementation in GTM, this is something you have to do yourself.
Log in to Google Tag Manager and ensure you are in an empty workspace. If workspace changes are not yet submitted, like in the screenshot below, contact the user who made the changes if the changes can be reversed or published. This will prevent you from publishing unwanted changes to your Google Tag Manager container. You can also create a new workspace where you only work on these changes and publish them.