Google Ads (EN)
Table of contents
Set-up
Go to Settings / channels and select Google Ads. You will see the screen below, and with the button ‘Connect Google’ you are redirected to your Google environment so you can give the needed permissions for this connection.
MCC account? When your account is a sub-account of your MCC account, select this MCC account first. Next in the input of the ‘managed account’ you can select the sub account. It is also possible to select the MCC account agian, when you have multiple websites to manage from one Squeezely account.
Remarketing
When creating an audience, you can select the channel Google Ads now. Here you have two different options:
Just click on the logo, now it will export event based
Export this audience as email list to channels
With the second option, it will export every visitor which matches the conditions of your audiences and has an email address.
With the email address option and you use multiple consents, you need the Email for marketing consent at a profile, which is different than the Newsletter consent.
When you don’t select the email option, it will export your audiences as lists with rules to Google Ads:
This means that every visitor, at the moment they visit your website, they will send events to Ads. These events will contain the parameters and values you have set as conditions with your Squeezely audience. This has the big advantage that every (custom) profile field can be send to Ads.
Are the lists in Ads “low populated”? This is because only from the moment you connect Squeezely to Ads and you export the audience, the event and parameters will be send to ads. This means all the profiles in the audience, need to visit your website again to get in this Ads list.
In Ads you can see at Settings / Shared Library / Audience Manager / Audience sources and then monitor Google Ads as source, which events are send from, among others, Squeezely.
Although every exported audience appears as a list, including their conditions, in Ads; you could create different rules and condtions based on the send events.
Conversions
While connecting your Ads account, Squeezely will create the conversion ‘Squeezely Purchase’ This will be send as a conversion to Ads, with every received Purchase event.